HomeInsightsBusiness KPIs: how to choose what to measureBuild a business performance dashboard owners can use

Capacity Expansion / Article

Build a business performance dashboard owners can use

By Mark Rawlins

A useful dashboard answers questions an owner can act on. Start with the decisions you face, then select measures that explain the result and the work behind it.

01

Choose the decisions first

Write down the questions for your next review: whether demand is changing, whether work is being completed on time and whether cash will cover upcoming obligations. Pick a few measures that fit your business, such as qualified opportunities, completed orders, overdue work and cash on hand.

For every measure, name an owner and record the source, formula, reporting period, update date and any exclusions. A number that cannot be reproduced or explained is a prompt to improve the data, not a reliable target.

02

Make comparisons consistent

Hypothetical example: a team completes 72 of 80 orders due in March on or before the agreed date. Its on-time completion rate is 72 ÷ 80 = 90%. In April, it completes 81 of 90 orders due on time, also 90%. The team handled more orders, but the rate did not improve.

Count orders due in the same period, including late and unfinished orders in the denominator. Explain cancellations and changes to promised dates consistently. Compare similar work and show the counts alongside the percentage; a small sample or a different order mix can change the interpretation.

03

Run a decision-focused review

At each meeting, ask what changed, whether the data is trustworthy and what needs investigation. Assign a named owner and review date to each action. Pair a delivery measure with a quality or rework measure so speed does not hide another problem.

Keep a record of prior results and definitions. If a measure no longer helps a decision, change it deliberately and note the date, rather than silently comparing incompatible numbers.

04

Make the dashboard easy to maintain

Use one row per measure with its latest value, prior value, target if one exists, data date and owner. Add a short note explaining material exceptions. For measures taken from different systems, agree who checks the source and what happens if a refresh fails. Mark stale figures rather than presenting them as current.

A target should reflect the decision and the capacity available. If it changes, retain the old target with the earlier results. If reporting effort exceeds the value of a measure, simplify the collection or remove the measure after discussing what information the team would lose.

Explore the details

Go deeper on this topic.

Continue reading

Related guides and articles.

Put the work into practice

Find a useful next step.

Explore how Capacity Expansion approaches this work, or review the scope of a capacity audit.